Company Vision To become a "domestically leading and internationally renowned" provider of engineering machinery rubber, plastic and polymer product solutions. We connect the global industrial chain with innovative technologies, set new industry benchmarks with high-quality products, and continuously create value for customers, build platforms for employees, and drive industry growth. Ultimately, we will achieve the development goal of "Based on Rubber & Plastic, Serving the World, Leading the Industry's Future." 

Goal Breakdown: - Product Dimension: On the basis of existing control box assemblies and rubber-plastic parts, expand the ultra-high molecular product line to form a diversified product matrix of "integrated assemblies + high-end rubber-plastic parts + special polymer products" to meet the customized needs of global engineering machinery customers.   - Market Dimension: Move from serving domestic brands (Sinotruk, Shandong Lingong) to deeply cooperating with international brands (VOLVO, KOBELCO) and increase international market share.   - Industry Dimension: Rely on patented technologies and the advantages of a technology-based enterprise to promote the transformation of the rubber and plastic industry from "traditional processing" to "technology-driven" and become a benchmark enterprise for "new and old kinetic energy conversion."   - Value Dimension: Continuously expand production scale (current annual comprehensive production capacity of 250 million yuan), realize synchronous growth of corporate revenue and employee income, and become a model of sound development featuring "profitable enterprise, happy employees, and social recognition." 

 Company Values Values are the "spiritual core" of enterprise development. Rizhao Shenghai Rubber & Plastic's values originate from its long-term adherence to quality, innovation, responsibility and collaboration, specifically summarized as the "Four Hearts"

 principle: 1. Quality First — Lay a Solid Foundation with Compliance and Standards   Core Connotation: Regard product quality as the lifeline of the enterprise, ensure the reliability of each product with strict standards, and adhere to the bottom line of "compliant operation and high-quality products."   Practice Support: Obtained IATF16949:2016 Quality Management System Certification (rubber and plastic parts production) in 2018; rubber seals passed national quality supervision and inspection approval. Achieved ISO14001:2015 Environmental Management System Certification in 2020, realizing "quality + environmental protection" dual compliance to ensure products meet the highest industry and national standards.   

 2. Innovation Leadership — Drive Development with Technology and Patents   Core Connotation: Attach importance to intellectual property construction, break through industry bottlenecks with technological innovation, promote product upgrading and business expansion, and build the core competitiveness of a "technology-based enterprise."   Practice Support: Accumulatively obtained 6 utility model patents and 4 design patents; recognized as a "Technology-Based Small and Medium-Sized Enterprise" by the Shandong Provincial Department of Science and Technology in 2021 and awarded the title of "Excellent Town-Level Technological Innovation Enterprise." Expanded business from traditional rubber and plastic products to high-end fields such as polymer wheels and sliders, reflecting continuous innovation capabilities.   

 3. Responsibility — Repay Society with Practical Work and Contributions   Core Connotation: Fulfill corporate social responsibility, balance economic and social values, actively fulfill tax obligations, promote industrial upgrading, and support regional development.   Practice Support: Awarded "2019 Advanced Tax Payment Unit" and "2019 Advanced Unit for New and Old Kinetic Energy Conversion" in 2019, and actively responded to the national call for industrial upgrading. Strictly fulfilled environmental impact assessment procedures (e.g., "Annual Output of 500 Tons of Rubber and Plastic Products Project" passed environmental acceptance), implemented environmental responsibilities, and achieved green production. 

  4. Win-Win Collaboration — Gather Strength with Openness and Connection   Core Connotation: Rely on internal employee collaboration and externally connect partners to build an industrial chain ecosystem with a "symbiotic thinking" and realize the common development of employees, enterprises and customers.   Practice Support: Grew into an industry "powerful giant" through the joint efforts of all employees and listed on the Qilu Equity Exchange Center in 2018 (stock code: 303289). Established stable strategic cooperative relationships with well-known domestic and foreign enterprises such as VOLVO, KOBELCO, Sinotruk and Shandong Lingong, embodying the collaborative concept of "open connection."